In the second half of the 20th century, cultural ‘inventors’ were disproportionately people who lived in cities. Successful musicians, novelists and journalists were generally people with a lot of spare time, who could pay rent in a big city — and not just any city, one of a handful of creative powerhouses in the developed world. High density living meant urban people could share and create ideas faster than the rest, and, thanks to mass media, they could broadcast their culture to the rest of the world. This led to the formation of a ‘cultural elite’, a small group of people with a disproportionate influence on how the rest of society thought. The internet changed that. The rapid cycle time of internet culture trumps the speed of life in any city, so our culture is not shaped in urban coffeeshops but online. A couple of years ago, it was pretty surprising to see memes on CNN, but now it’s a common occurrence. The internet hasn’t completely subsumed all media (yet), but it’s a reasonably large and disproportionately influential subculture, being disproportionately preferred by tastemakers. This means a new group of people are now the cultural leaders of the English speaking world, internet power-users.