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Post by frapperia on Apr 19, 2007 14:01:02 GMT
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Post by zaffra on Apr 19, 2007 14:19:31 GMT
I think the plug would have been pulled before the first issue came off the press - The publisher only has a couple of customer magazines and it's quite a leap to a weekly newstand title.
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Post by frapperia on Apr 19, 2007 14:21:32 GMT
How would they have known that it wasn't going to be viable before it went into the supermarkets/corner shops, though? It says in the article that all indications were very positive, but they only sold 9000 copies. Sorry, I'm not au fait with the publishing world...
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Post by coxy1979 on Apr 19, 2007 14:39:12 GMT
If you read it, there was hardly any pop music in it. It was basically NME lite
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Post by coxy1979 on Apr 19, 2007 14:42:24 GMT
And I can't believe they even attempted to launch a music magazine for teens. It seemed like folly from the beginning.
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Post by lowculture.co.uk on Apr 19, 2007 14:42:29 GMT
The team found out the day the second issue went on sale. The announcement was completely out of the blue, and they were all absolutely gutted. Looks like the publishers just had no idea of the scale of the challenge they were taking on.
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Post by frapperia on Apr 19, 2007 15:13:38 GMT
That's terrible! I assume you know some of them, then? What are they going to do now? I can't imagine what a stress it must be having to find a new job on such short notice.
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Post by zaffra on Apr 19, 2007 17:24:38 GMT
How would they have known that it wasn't going to be viable before it went into the supermarkets/corner shops, though? It says in the article that all indications were very positive, but they only sold 9000 copies. Sorry, I'm not au fait with the publishing world... Clearly they didn't have the resources to do proper research, marketing and back the magazine for a decent amount of time. I remember a few years back when Heat was launched. Emap canabalised quite a few of their titles to create Heat and spent quite a lot of time and money on research. Heat was going to be something like a countrywide version of Time Out with interviews and reviews, the celebrity gossip was just light relief on the opening pages. After the launch sales were disapointing and so they did more customer feedback and spent more money on finding out what the public wanted and the celebrity gossip mag that we now know was born. |
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Post by Steven on Apr 19, 2007 22:49:48 GMT
How long did the first Popworld magazine last? That one went under quite quickly too, didn't it?
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Post by trixie on Apr 20, 2007 20:14:22 GMT
I have a copy of issue 1 (free), it was a bit pants.
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Post by FeelsLikeKellyCrabtree on Apr 20, 2007 21:35:05 GMT
The thing that suprises me is that they say they put all this effort into focus groups and research and all that which is really good, shows they were serious about the magazine. But the fact that they published a mgazine with very little in the way of content is suprising. What was the target group for this?
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Post by SweatShop on Apr 22, 2007 1:19:29 GMT
Fuck knows. People who don't like reading, judging by the HUGE pictures and tiny amount of writing.
Sigh. All I want is a good, substantial fortnightly/monthly indie, alternative and pop magazine with articles and reviews of a decent length and quality along with interesting interviews and features.
I honestly think that if a magazine like that were to launch, it could put the NME in it's place.
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Tacye Marley
Su Pollard
O Hai. I iz Homofobe nao.
Posts: 404
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Post by Tacye Marley on Apr 22, 2007 16:46:35 GMT
I know. I've given up on NME (as has my flatmate, but then, she's moved on the likes of Artrocker which, quite apart from sounding like something that Vince Noir would read, will surely just be even worse than NME) and am relying on various websites. But that's very time consuming and I am supposed to be doing exams in a month. I keep thinking I might go back to it if they put a band I care about on the front cover, but whenever they do I imagine the style of the interview and can't face it.
I didn't think the Popworld magazine would do well, to be honest, it didn't strike me as having anything that wouldn't be on their website.
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Post by frapperia on Apr 22, 2007 23:52:09 GMT
Sigh. All I want is a good, substantial fortnightly/monthly indie, alternative and pop magazine with articles and reviews of a decent length and quality along with interesting interviews and features. I honestly think that if a magazine like that were to launch, it could put the NME in it's place. I hope that one day someone will create something like this. When I am rich and successful, perhaps I will! |
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jem
Su Pollard
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Post by jem on Apr 26, 2007 18:22:54 GMT
Sigh. All I want is a good, substantial fortnightly/monthly indie, alternative and pop magazine with articles and reviews of a decent length and quality along with interesting interviews and features. Or Meldody Maker as it was called! |
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Post by Rad on Apr 27, 2007 13:10:26 GMT
And now Popworld the TV show has been axed as well.
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Post by LaurenB on May 29, 2007 14:31:13 GMT
Sigh. All I want is a good, substantial fortnightly/monthly indie, alternative and pop magazine with articles and reviews of a decent length and quality along with interesting interviews and features. I honestly think that if a magazine like that were to launch, it could put the NME in it's place. There are already magazines like that. Plan B and Clash are two I read but no-one buys them because they don't put whichever indie band happen to be No.1 at the time on the front cover, or bend over for Pete Doherty & co. |
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Post by latoyajunkie on Jul 6, 2007 20:28:39 GMT
I think there's just a huge discrepancy between what is considered pop music these days, its just impossible to cater to it unless you try and redefine it. I blame radio 1. Dance/Pop and Ballads are pop music to me, but I don't expect many people to agree, it's all tatty jumped up boybands with louder guitars and miserable rubbish these days.
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Post by Robbing the Dead on Jul 7, 2007 20:43:49 GMT
I think it's more that pop magazines are a thing of the past, what with the internet and everything.
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Post by longsnakemoan on Jul 16, 2007 9:40:30 GMT
Sigh. All I want is a good, substantial fortnightly/monthly indie, alternative and pop magazine with articles and reviews of a decent length and quality along with interesting interviews and features. Or Meldody Maker as it was called! God, I miss MM. |
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pectinase
Junior Member
"Hope are better than the Spice Girls"
Posts: 74
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Post by pectinase on Jul 16, 2007 14:09:00 GMT
Rather bizarrely, the new style NME is very close to what Melody Maker was like before it folded.
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