I hate that Comfort Vaporesse poster

[zaffra]

Have you seen those rather dull/slightly creepy Comfort Vaporesse adverts, with the rag doll puppets?

I noticed the other day they have also started a poster campagin - On the poster there is a pink male doll standing in a 'I'm a little tea pot' pose (is he a hairdresser?) with a female doll sitting down with a towel wrapped around her head. The copy line reads 'Good for us sensitive types'. (Sorry, can't find an image to post.)

Perhaps I'm over reacting or getting the message wrong, but is this not saying 'Our fabric conditioner is soft like gay people are soft.'

Really it's the fact that the dolls are so ugly that winds me up most. I find the doll an offensive stereotype.

[jamie]

I didn't find it like that at all. It's a monkey isn't it? I didn't think it was a monkey. I liked it. The monkey is made of a sensitive material as well.

[zaffra]

Not a monkey, not this image, but puppets like this. In the offending advert the camp doll has an earing made from the bit you pull on a zip.



Yes, I'm probably over reacting again.

[sherby]

NO! You're so not over reacting. Or perhaps you are and I am over reacting in a similar fashion. But I saw that poster on my way home last night and did a double take (which was quite embarrassing as it was on a bus stop, and the queue looked at me rather strangely). But I thought exactly the same. I'm waiting to see if it makes its way onto the television ads too, but my initial feeling is that it's quite offensive...

[moondial]

sherby said:

I'm waiting to see if it makes its way onto the television ads too, but my initial feeling is that it's quite offensive...

Yes it has.

Yes it is.

[zaffra]

sherby said:

NO! You're so not over reacting. Or perhaps you are and I am over reacting in a similar fashion. But I saw that poster on my way home last night and did a double take (which was quite embarrassing as it was on a bus stop, and the queue looked at me rather strangely). But I thought exactly the same. I'm waiting to see if it makes its way onto the television ads too, but my initial feeling is that it's quite offensive...

Phew, I'm glad I'm not the only hysterical old queen one who found it offensive.

As Moondail says, it made it on to TV last night, the camp one is yellow (not pink, I was wrong) but his name is Quentin. It's Comfort Pure (not vaporesse, whatever that is). Any way I now hate it even more.

[mikemk]

Rest assured that the product itself is about as pointless as Febreze and will with any luck reduce the company to bankruptcy within months.
Odd that it should come out of an ad agency which is normally full of old queens metropolitan liberals.

[elmsyrup]

The new Lenor ad on the other hand is art.

[jamie]

jamie said:

I didn't find it like that at all. It's a monkey isn't it? I didn't think it was a monkey. I liked it. The monkey is made of a sensitive material as well.

I think I want to take this back.

I looked at the ads when I saw them again on the tube. And it does look a tiny bit gay. Just a tiny bit.

[redrydler]

I did a kind of double-take at the TV ad, if that's possible. I wasn't quite sure if I was over-reacting either.

I suppose this kind of marketing is meant to get people to buy things because then they can be like a sensitive trend-setting gay. Whilst the gays are out setting new, more sensitive trends in fabric-softening.

What ad agency was it?

_{(and what's pointless about Febreze, other than smelling like you haven't washed your clothes and had to use Febreze?}

[Smudge]

No! I love Darren and Lisa. They are lovely. If I was made out of cloth, I'd probably be Lisa.