Polo Ad (car not sweetie)

[LordOfTheNight]

What do we think of using suicide bombers to sell cars?

www.leeanddan.com/suicide.html

[Ceeb]

Despite the "Car not sweetie" warning, my eyes did not read this and thought I was to see a mint related ad.

[Snuff]

Christ on a bike!

[mackenzie]

Is that real? Are they actually allowed to show it? Ever?

That's awful.

[Snuff]

Miss said:

Is that real? Are they actually allowed to show it? Ever?

That's awful.

I think it will be a viral.

[LordOfTheNight]

That seems the most likely road for it to take - I really can't see this being given the go ahead for terrestrial telly.

But this still begs the question: Why?

I mean, viral marketing is really great when done well (who remembers the fcuk ad of the couple on a sofa?) but surely this really does no favours for VW? I'll admit that the ad provoked a millisecond of vague amusement but then this was quickly overtaken by a feeling I can only describe as 'meh'.

I think I see something trying to be edgy, something playing with taboos and then taking it somewhere unexpected and so hilarious - but it really doesn't work.

Does this really do the company any good?

[Adrian]

Can you explain to me what viral marketing is, please?

-A

[mackenzie]

Viral marketing, as I understand it, describes any way which encourages individuals to pass on a marketing message to others, no matter whether it's good or bad. In this case, they are relying on people being shocked and outraged by the advert, telling their friends all about it and how outraged they are, and thus passing on the message.

Whether or not it sells cars though, remains to be seen.

[Ceeb]

This isn't an official polo ad - it was said on sky news today on a bit on viral marketing. It was by a guy who made it to try and get an ad job and wanted to impress them with this bit of film.

Allegidly.